Search Intranet

Web Best Practices

See topics forSitecore CMS

New webpages are created to support growth, provide new services, launch products, attract customers, relay information, or refresh an outdated or poorly performing site. You should also add new, high-quality pages regularly to improve your site's ability to grow and provide value to users.

Before creating a new page, consider these questions:

  • Is this content already on the website?
  • Can it be added to an existing page?
  • How will it affect the navigation?

Take these steps:

  1. Plan your webpage
  2. Have an on-page SEO strategy for your title, page name, Intro Text/Metadata Description, Headings, Anchor Links, and Alt-text.
  3. Consider the content, use keywords, and search phrases. 
  4. Optimize Images and Documents before uploading to the website

Follow these rules:

  1. Keep text to a minimum, use short sentences and paragraphs
  2. Break up large blocks of text
  3. Keep navigation, link lists, and accordions simple (5-7) links is ideal
  4. Use components that best fit the content
  5. Optimize content for mobile viewing
  6. Digital Accessibility

Find good website examples, see what other institutions do and how they handle the same information. User test your content or website.

Search Engine Optimization (SEO)

  • Technical SEO is creating and optimizing a website so that search engines can readily crawl, index, and render it. Code, Speed, security, and content optimization.
  • Off-Page SEO are the tactics applied outside of a website to improve its rankings. These include link building, guest posting, social media marketing, and more.
  • It is to get search engines (and users) to a website as more trustworthy and authoritative an essential parts of a successful SEO strategy.
  • On-Page SEO is creating concise and descriptive web content that provides a better user experience. It is using relevant keywords to answer questions, guide a process, and for higher ranking on search inquiries.

Google Scanned Keyword Locations

  1. File Name and location
  2. SEO Title
  3. Page Title (Page Heading)
  4. Metadata
  5. Anchor Text
  6. Headings
  7. Image/Document names
  8. Alt Text
  9. Intro text
  10. On page text
  11. Added Keywords

SEO Writing Helper Tools

Archiving and Deleting Content

Arhive

Keep content for potential future reference, but make it inaccessible to the general public. This is suitable for content that may be needed later but is no longer fresh or relevant.

  • Unpublish the document or web page
  • Hide from Search and site Index

Delete

Permanently remove the web page, image or document if it is no longer needed and will not be needed in the future.

  • Wordpress will unpublish content automatically when deleted
  • Sitecore requires a manual Unpublish before deleting